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British Wheelchair Basketball Launches Paris 2024 Club Toolkit to Inspire Grassroots Growth

With just one month to go until the much-anticipated Paris 2024 Paralympic Games, British Wheelchair Basketball has launched its comprehensive marketing and communications ‘Club Toolkit’.

Download Club Toolkit here: https://britishwheelchairbasketball.co.uk/paris-2024-paralympic-games-toolkit/

The toolkit has been designed to empower grassroots clubs across the UK to capitalise on the excitement and visibility of the Paralympic Games, to attract new members and promote the inclusivity of wheelchair basketball.

Packed with valuable resources, the toolkits include editable and downloadable templates for social media graphics to help promote club activities, tips on how clubs can engage with local media to boost visibility, and a milestone calendar to assist with planning.

British Wheelchair Basketball will also be collaborating with a group of ambassadors to enhance the overall visibility of the sport at a time where the spotlight on wheelchair basketball is brighter than ever. Launching soon, the ambassador programme will see current and retired players for Great Britain attend community club events and promote social media campaigns in the run-up to and during the Games.

The launch of this new initiative comes as the excitement for Paris continues to build. Last month, British Wheelchair Basketball and ParalympicsGB announced the 24 athletes selected to represent Great Britian in Paris next month, with the wheelchair basketball competition taking place over all 11 days of the Paralympic Games.

British Wheelchair Basketball CEO, Justine Baines, urges clubs to capitalise on the impact that the Paralympic Games can bring to the sport, commenting: “The Paralympic Games offers an unparalleled opportunity to spotlight our incredible sport and attract new members to our clubs. This is a moment for grassroots clubs to open their doors wide and welcome everyone who wants to experience the thrill of wheelchair basketball.

“The beauty of our sport is that at grassroots level, anyone can play, irrespective of whether they have a disability or not and that is something we should be celebrating and promoting. This toolkit is designed to equip clubs with the resources they need to maximise this opportunity and inspire a new wave of players and supporters.

“It is well known that so many of the people within our sport, including those set to represent in Paris, first saw wheelchair basketball during a Paralympic Games. This is why we are encouraging that clubs make the most of the attention that Paris 2024 will bring to us, and be ready to welcome the people who want to give our wonderful sport a go!”

British Wheelchair Basketball invites all grassroots clubs to take full advantage of the toolkit which can be downloaded here: https://britishwheelchairbasketball.co.uk/paris-2024-paralympic-games-toolkit/

We’re also encouraging clubs to let us know what activities they have planned over the Games: https://forms.office.com/e/pGdDzPbdYm

Follow the Paris 2024 action with us this summer as both GB Men and GB Women aim to make history at the Games. We’ll be covering all the biggest moments on our channels, including social media and our website. 

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