With an extensive background in the Charity, Retail and Leisure / Sports industry, Baynes held a number of senior leadership positions prior to joining British Wheelchair Basketball, with particular skills in Marketing and Communications and as a Managing Director of a sporting retail business.

Baynes brings to the sport a deep understanding of insightful leadership, effective communication strategies and a passion for stakeholder and partnership relationship development.

Justine joined British Wheelchair Basketball as CEO in 2022.

Alongside her role at BWB, Justine is on the Sports and Recreation Alliance board, the Mayor’s London Basketball Taskforce, and is a Trustee of the Pony Club.