Independent Non-Executive Director: 2013 to present
Passionate about all things brand and an experienced Marketing Communications professional, Michelle has helped to shape and deliver some of the most innovative sports digital communication campaigns in the country including This Girl Can, Workplace Challenge and Get into Golf. As a former Marketing Director of Social Media platform CrowdControlHQ she also has a unique insight into the use of social media to build brand engagement, supporting British Wheelchair Basketball during Rio 2016 to build on the success of our teams. Today Michelle works in the commercial sector as a consultant in Social Media and Reputational Risk.
Michelle has over 10 years experience as an Independent Non Executive Director following her first appointment onto the Sport England Regional Sports Board for West Midlands. She is a member of the advisory board of the Sports Think Tank and a NED for Warwickshire CCC and Sport and Play Construction Association. Her role is to provide independent check and challenge on the board as well as supporting the team with mentoring, ideas and inspiration